Are You Managing Your Online Reputation?

What is your online reputation? When is the last time you Googled yourself to see what types of reviews show up, on Yelp or an any of the other review-type sites?

Why is this important?

Online Reputation Game Change 1

The Age of Online Reputation

People are making decisions based on reviews. 72% of buyers trust reviews as much as personal recommendations. When you are searching for a new doctor, exterminator, etc. do you look at the reviews to determine who to call first? Chances are you do.

You want to make sure you are responding to the bad reviews as well as encouraging your happy customers to post positive reviews.

Radio Interview about Online Reputation

I discussed this recently in an interview with Real Estate Business in an article called PMs, agents must engage with review websites.


  1. says

    If they tell you they found you on Google, then you ask things like: “Did you read the online reviews?” and “Do you leave reviews yourself?”. If they answer is yes, then tell them that you get a lot of business from folks who take the time to write a review online and that you greatly appreciate all feedback provided by your customers and hope they do the same.

    • TheVideoTourCoach says

      Hi Janine – great feedback, and an excellent strategy. The key is to seize all of the ‘referable moments’ possible and turn them into positive reviews! We actually created a page where folks can review us here at my other company: and we get a lot of positive reviews from it.