Megan Breen spoke with John Bykowski from Four and Half at the PM Growth Summit about how video can help with SEO on your website. Hear what he has to say about the importance of using video for blogs, walkthrough tours, and testimonials.

Everybody wants to rank on Google, but Google doesn’t know who you are right away. If you have done a video on YouTube well, Google owns YouTube and they want to show YouTube videos on their site. They’re going to take a chance on your content when it’s a video much more
quickly than if you only have written stuff. Where there is video content available for a search term they’re going to show it.

John encourage all of his customers to do blogs that include video as well as publishing video tours. Video testimonials are another great use for video on your website.