A recent survey by NMHC/Grace Hill Renter Preferences revealed that 69% of people looked at ratings and reviews when searching for their rental homes. More so, 84% admitted that what they read in these reviews played a big part in their leasing decisions. This means one thing for property managers: your Google ratings affect your […]
Video Tips
Video Tips for Property Management Marketing and Home Tours
Great video doesn’t require a Hollywood budget, but it does require strategy. In this category, you’ll find practical tips for filming professional home tours, marketing videos, and leasing content that attracts qualified tenants and builds trust. From lighting and camera angles to scripting and presentation techniques, these articles help property managers create videos that showcase properties clearly and confidently.
3 Ways to Use Video to Stand Out in your Real Estate Market
Megan Breen shares three ways Home Property Management in West Palm Beach uses video to stand out from the competition. Learn how to use video for inspections, updates for owners, and video walkthrough tours of your properties. 1) Entry and Exit Videos for a Rental Property It is standard practice at Home Property Management to […]
Providing Video Tours Online Leads to Higher Conversion Rates
Melbourne Real Estate in Australia has been offering video tours for their rental properties since 2012. Their belief is that photos along with a marketing video tour can make a significant difference in a property ending up on a potential tenant’s short list. Here what they have to say about using video in this recent […]
Why live video is better than virtual reality in your real estate listing
Virtual reality (VR) has been around for awhile in the real estate/property manager marketing toolkit. Although it is still good, live video is even better. Live video allows the agent/property manager to add in their personal service and expertise of the area Live video offers an online open house experience where interested prospective buyers/renters can […]
5 Reasons Why Video Tours are Taking Over Real Estate Marketing
Are you using video marketing yet in your property management company? Some staggering statistics suggest you should be. The internet has become the first stop for buyers and renters when looking for a new home. At this point the majority of agents and property managers are not using video, so that gives you a HUGE […]
How We Shredded Days-on-Market at Our Property Management Company
We just turned our vacancy rate on its head at our own property management company, going from 22 days on market to pre-leasing over 70% of our inventory. I was so impressed, I interviewed our team to share the details with you. Plus we increased our leasing revenues dramatically in the process by adding some […]