Video used to be little more than a ‘nice extra touch’ for people who could afford to produce and host them. YouTube’s changing that. Videos are now a MUST for any business concerned with SEO (search engine optimization), conversion rates and brand identification. Watch this short video to learn why YOU need videos and unedited video tours in your real estate website:
Why is placing videos on your website just good business? This video explains why:
- Videos bring traffic. Search engines are looking for good videos to display in their search results. With proper SEO, your videos can drive traffic to your website that might otherwise be directed elsewhere. Isn’t that the name of the game?
- Good videos keep people on your website. Videos engage the viewer, and keep them on your website longer. The longer they’re on your site, the more that increases the odds they’ll convert to a customer.
- Videos deliver multiple sales messages consistently. Even the best web designers struggle to communicate multiple messages on a website. With video, you can deliver all of your service messages in a fraction of the time it takes for a viewer to search your site for what they want.
- Videos as your unique value proposition. Most people visit several websites before making a purchase decision, and they’re looking for a reason to do business with you. If you have a good website with lots of videos, and you offer video tours to your real estate clients, odds are good you WON’T have a lot of competition! Be unique. Get noticed.
In our next installment, we’ll explore various ways to create your videos. Whether you shoot them yourself, or hire video professionals, the power of video is yours for the taking. Of course, there’s one easy way to generate a fresh supply of videos people WANT to watch, and that’s to create your own real estate video tours with our low cost training!