A couple of years ago, I visited Dave Holt at his Minneapolis Property Management office. Dave’s an old friend who I’ve enjoyed meeting at real estate related events, so when I had the opportunity to do a layover in Minneapolis, I seized it!
Dave runs a tight ship. He’s one of those ‘maniacal’ detail-oriented types which is probably why I like the guy so much – he’s the exact opposite of me. When I saw how well he managed his portfolio, and the systems he set up to get the job done, I was impressed – amazed actually.
Then I asked him about video and what he thought about it?
We Saw The Potential of Video Years Ago
You can see in this interview I did with Dave two years ago that he knew video was the future of Minneapolis Property Management, but what Dave really wanted was a video on page 1 of Google, like I have for my own company. (Search ‘West Palm Beach Property Management’ in Google to find my video.)
When I proposed “So let’s shoot a video for you then!”, here was the result: a ‘homemade’ video on “Minneapolis Property Management”
Without even trying, this video is now in the top 10 search results for ‘Minneapolis Property Management”. Why?
Because it follows the basic formula for any good promotional video:
- Attract
- Engage
- Educate
- Entertain/Endear
- Call to Action
- Convert
Since making this video for Dave on my laptop two years ago, we’ve learned a lot about what types of videos get watched and bring in more business. I never charged Dave to make this video for him, although he would argue his picking up my food and beverage tab that weekend cost more than if I HAD charged him.
The good news is we still don’t charge our clients to make videos for them.
Why? Simple – because we know that if a company joins our Video Mastery Service, they’ll be so happy with the results they’ll never leave! So we help people like you – make videos like these – and grow your business from all the new leads you get.
Want more information on how we can help you grow your business, too?
Contact us today. We’d love to help YOU enjoy property management more and reach more homeowners more easily today.
Todd