• Skip to primary navigation
  • Skip to main content
  • Facebook
  • RSS
  • Twitter
  • YouTube

561-693-2648 · CONTACT

VirtuallyIncredible.com

VirtuallyIncredible.com

Helping Property Managers Earn More Do Less Live Life

  • Our Services
    • Phone Tenders Call Center
    • Virtual Assistant
    • Video SEO Services
    • FREE Local SEO Report
    • Outsourcing Assessment
    • PCR Transcription
    • Mystery Shopping
  • FREE Video Training
    • 360 Video Training
    • How to Shoot Real Estate Video Walkthrough Tours
    • How to Shoot Property Condition Videos (USA)
    • How to Shoot Property Condition Report Videos (AUSTRALIA)
    • Become a Certified Internet Videographer
    • CIV Designation
  • Happy Customers
  • Learn More
  • About Us
    • Contact Us
    • Meet the Leadership Team
    • Charities We Support
    • Blog
  • Careers
    • Careers Hub
    • Why work with us?
    • Staff Events

Stop Spending So Much On Adwords

May 24, 2017 By Todd Breen

Kyle from SGI Property Management discusses how he reduced his need for Adwords.

Q: How much has your company spent on cost per click/customer acquisition costs?
A: Big picture, over time it has been at least 3 quarters of a million. Our cost for one customer has been as high as $1,500.

Q: Now you’ve had some exposure to markets that are getting leads organically because they shoot video tours. How do you find the difference between the pay-per-click lead volume vs the organic lead volume?
A: In my experience, the organic lead volume is as high if not higher than the pay-per-click. More importantly, the organic leads are better leads.

When the leads are warmer from the beginning, it’s easier and takes less time to convert them .

Here is some example math for the average management company working towards organic leads using walkthrough video tours instead of paying for Google Adwords:

Say you sign up 10 new doors per month.
It costs $20 to optimize each video tour, plus a $97 a month subscription fee.

That comes out to about $300 a month to shoot video tours, and have VirtuallyinCredible optimize them to produce organic leads.

If you are signing up 10 new doors a month, your customer acquisition cost is $30 per new door.

Learn more about our video optimization services

Join NARPM Copyright © 2020 Home Property Management II, Inc Outsourcing department: VirtuallyinCredible
8259 N Military Trl #1, Palm Beach Gardens, FL 33410

(561) 693-2648 · Privacy Policy
Terms and Conditions · Returns · Cancellations · Testimonial Policy