We talked with Steven Rozenberg and Kelly Williams of Empire Industries Property Management in Houston, TX about how they got 289 listings last year.
Systemizing and streamlining your processes and procedures is key
Empire Industries came to Virtually Incredible for help in creating an efficient funnel for incoming phone leads. Our scripted, well-trained staff at Virtually Incredible handle their incoming leads immediately.
Not taking the initial phone calls has allowed Kelly to focus on the leads at hand
The virtual assistants handle the incoming phone calls, make the initial contact, collect information, load it into the lead profile, and set up an appointment on Kelly’s calendar. No longer do leads sit around getting cold while waiting for a contact.
Using Virtually Incredible’s team, Kelly no longer has to screen leads and prospect which leaves her day available to efficiently focus on closing them.
A weekly report gives you useful stats on how many people called and how many calls were answered. Comparing that to the data in a CRM gives you reassurance that the process is working. Kelly said her conversion rate over the past 5 months was 89%.
Consistency in the process combined with the leverage of Virtually Incredible’s call center is key to their success in 2016.
Optimized Video Tours
Empire Industries has also enjoyed an SEO boost as a result of using Virtually Incredible’s SEO Mastery Service for their videos. They are shooting both video walkthrough tours as well as informational videos for their site. The VMS team takes those videos and optimizes them for SEO keywords as well as location. The SEO power of optimized videos PLUS an optimized Google Plus page can increase your FREE traffic and give you a fighting chance for that coveted pin in the Google map.
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