I have consistently preached for years that video can really give your site a SEO boost.
Take a few minutes to read the article “Does Search Engine Optimization Even Matter?”
Marcus Sheridan from Sales Lion explains how they have started encouraging their clients to use video to improve their search rankings, and he offers 5 reasons for making the effort to incorporate video into your marketing strategy.
Video is a valuable marketing resource because it is easily shareable AND it can be repurposed for multiple uses in countless places. You are getting a lot of use for the minimal effort required to make them.
I agree with Marcus in that it isn’t too late to become a leader in your area when it comes to using video. He still considers it a “blue ocean” in most industries.
Using video can give you that key point of difference from the competition.
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