Are you using video marketing yet in your property management company?
Some staggering statistics suggest you should be.
The internet has become the first stop for buyers and renters when looking for a new home. At this point the majority of agents and property managers are not using video, so that gives you a HUGE advantage over the competition.
Time after time I hear about owners choosing a property management company simply because they are using Video Marketing. It was the deciding factor in their choice.
5 Advantages of Using Video in Your Marketing
Convenience of Video
In the busy world we live in, people are looking for efficient use of their time. Pre-qualifying homes by previewing them through video tours from the comfort of home is a huge time saver for both agent and potential buyer/renter.
People want the ability to look through 10-20 homes in a short period of time. Compare the time required viewing them via video vs. driving around to see all of them and you will easily see the advantage of video.
A Third Of All Online Activity Is Spent Watching Video 3
Expanded Audience
When you can bring the home to the potential buyer/renter you can get it in front of more people quickly.
An Australian real estate group reports that real estate listings with videos receive 403% more inquiries than those without videos. In other words, real estate ads with videos generate quadruple the leads of those without videos.2
Improve Your Email Click-Through Rate
Including video in your email blasts can increase your click-through rates 200%-300% 1 2. Include a clickable thumbnail in the email which will take them to the actual video.
Appealing to The More Visual Crowd
Some people just prefer to listen to video over reading text. Not only can video be used with home tours, but it is a great advantage to incorporate them into blog posts. A blog post or page on a specific topic that includes both video AND text appeals to all.
Videos Can Rank in Search
It is no secret that videos can rank in the search results. If you are a Video SEO Service subscriber, our team is optimizing your videos for search. This goes for not only video tours but also company promo videos.
Learn How To Film Video Tours
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Sources
(1) Double Your Email Marketing CTR: Use Video
(2) 18 Big Video Marketing Statistics and What They Mean for Your Business
(3) How to Create Affordable Videos for Your Business with Your Smartphone