How do videos help your property management company?
- Rent the property faster
- Fewer showings
- Prequalified showings
- Ability to prelease the property before it is available
- Less people coming through an occupied property makes the existing resident feel better about the process.
- Ability to show homes virtually during COVID-19
In our experience, days on market go down if you have a video tour available.
Why? More people can tour it faster because the property is just a shared link away. Video tours also reduce the number of no-shows or uninterested showings because they have already viewed the property virtually.
By prequalifying people with a video tour, you will only be showing the property to those extremely interested in it. That saves time for both your staff and the potential renters. Renters love the ability to narrow down choice from the comfort of home before committing to viewing it in person.
Can you do a sight-unseen lease based on a video tour?
The answer is yes. We have done this in our own family’s property management company. This does require that you have confidence in both your company to make the property look good and in your owner’s resources and commitment.
You need to know that the home is going to be in the condition it was in the video or better. We try to keep the time between the writing the lease and the start of the lease to a minimum (7 days is what we strive for) to avoid a tenant changing their mind and having lost weeks in marketing the property.
Narration helps people remember your property
If you hesitate to narrate your own video tour or just don’t like the sound of your voice, VirtuallyinCredible has professional narrators available to do the narration for you. Adding narration to the property video is an opportunity to connect with your viewers in a way background music doesn’t.
After doing some memory research , we found that enhanced narrative, which can include pointing out unique features of the home, helps people remember your property out of the dozens they may view. With more people producing videos for viewing homes online, you want yours to stand out from the rest. This is important for both rental property marketing as well as selling property.
How VirtuallyinCredible helps you with your video tours
Whether you are using 360° video tours or regular videos, our team can help you optimize the videos and upload them to YouTube. Our team can narrate your tour while clicking through the 360° video for upload on YouTube. Schedule a demo and we will develop a custom solution for your video tour needs.
The video optimization process
- You shoot the 360° or regular video and send a link to VirtuallyinCredble
- If it is a 360° video, they can create the narrated YouTube version of the tour.
- Intro/Outros are added to the video
- The edited videos are uploaded to your YouTube channel and the title, description, and tags are optimized for your location.
- The videos are shared to your social media and embedded into your listing for you.
Typically, there is a 24-hour turnaround time. You create the video content, and the next morning the edited version is embedded and shared for you. The more videos you are creating around the topic of property management in your town, the more Google understands you are the authority in the area.
Video walkthrough tours typically get an average of 100 views.
Videos can help you increase your natural search engine traffic. This means you can spend less on ads. Based on our experience and analytics, natural search leads are stronger leads. Natural traffic vistors stays longer on the site and convert to leads more regularly than paid traffic. Our sales team can provide you with reasonable expectations on results in search improvement based on your company size (doors managed), market you are in (city), and your commitment to produce videos.
For 44% of recent buyers, the ﬁrst step that they took in the home buying process was to look online at properties for sale, while 16% of buyers ﬁrst contacted a real estate agent. – Source
Video Tours have SEO advantages
Do you ask callers “How did you hear about us?” Is the answer “Google?” How are you ranking online?
If your property management company is ranking #1 on Google Maps and search, you have the unique opportunity to get the first shot at signing up a listing. Videos can be an important piece of your SEO secret sauce, but they must be optimized correctly. VirtuallyinCredible offers a video optimization service that will take care of that for you.
Fair housing compliance in your videos.
Note that you must be very careful about what you say while narrating a video tour. You and your team need to have Fair Housing training and certification, or someone that does have this training should be reviewing the videos for any Fair Housing violations.
Our team is Fair Housing certified
Rest assured that If our team finds an unintentional violation, we will contact you to find out if you would rather reshoot the video or if can we replace the narration for you. Every piece of media that goes online needs to be reviewed by someone who is trained to look for these compliance issues.
Our team will give you the peace of mind that your videos are in compliance with Fair Housing laws.