If you are a property manager, you know that summer is a busy time for rental properties. Statistics show a significant 51% increase in rental applications during summer compared to winter.
This means one thing for property managers: a summer listing could lead to faster deals and more favorable terms, thanks to the increased demand. Want to make your property listing stand out this summer? Keep reading!
Expert Tips on How to Make Your Property Stand Out
Take Great Photos
Your listing wouldn’t be complete without photos. And when adding images, be all out and add great ones. They draw attention and let potential renters see themselves living there.
A report by the Wall Street Journal shows that listings without photos grab attention for only about 2 seconds. With one photo, that time increases to 20 seconds. Want to make your property listing remain on top of the memory of online home shoppers? Add a video walkthrough tour.
Record a Video Tour
While essential to online real estate marketing, photos alone fail to offer the immersive experience that comes with a virtual tour.
A video tour brings the property to life for potential renters. It lets them wander from room to room, almost like they're there, feeling the space and seeing every corner. It's a digital stroll through their future home, offering a real sense of place and the freedom to explore.
Virtual tours are changing the game in real estate. Homes with virtual tours get 87% more views than those without videos. Other reports suggest that 54% of home shoppers will just skip a listing if it doesn't have a virtual tour. If you're not already taking advantage of virtual tours to find new tenants, you’ll be left behind.
Optimize
More than 81% of the total population in the United States shop online. This is why it’s important to rank high on search engines. If you want to see your property listing at the top of Google, search engine optimization is the key. One way to optimize your listing is by adding virtual tours. Remember, prospects can’t rent your home unless they find you. So be ready to learn SEO or hire professionals to optimize your listing for you.
Capture Every Lead
You made the effort to upload scroll-stopping photos of your property. You’ve recorded virtual tours and have them optimized. Now, you’re getting leads but losing them because you’re too busy to answer the phone. Sounds familiar?
You aren’t alone. Luckily, there’s a solution. Phone tenders, for example, ensure you never miss a call. You can capture every lead 24/7 while you sleep or handle other important tasks for less than $1 per minute. The catch? You only pay for the time spent with the caller.
Hire Virtual Help
With almost everything being done digitally these days, your business might want to adapt by hiring virtual help. You might have already heard that it’s cheaper. What you didn’t know is that there are virtual assistants who are already trained specifically to help property managers like you. When you sign up, you can start delegating tasks right away. You can enjoy the busy summer season with ease knowing your tasks are handled by trained virtual professionals.
Collaborate with Partners in the Industry
You can find several partners in the real estate industry that have the same goals as yours. VirtuallyinCredible, for example, offers an immersive virtual showing service to help market your property. We also have 24/7 phone tenders and virtual assistants ready to help you ensure that you never miss a lead this summer.
To sum it up, here are six ways to make your listing stand out during the busy summer property viewing season:
- Take Great Photos
- Record a Video Tour
- Optimize
- Capture Every Lead
- Hire Virtual Help
- Collaborate with Partners in the Industry
Hopefully, this post helped you get ideas on how to make your property listing stand out online this summer.
Make Your Property Stand Out With Our Help
If you need help on how to make your property stand out this summer, VirtuallyinCredible is just a click away. From immersive virtual showings to ensuring you never miss a lead, ask us how we can help by scheduling a demo.