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6 Things You’re Missing Out On If You Don’t Use Virtual Tours

June 7, 2024 By Todd Breen

property management virtual showing

Research shows that video has become the primary source of information for 66% of people, and 93% of businesses said they gained new customers just because they took advantage of video marketing. If you want your property listing to stand out, you might want to consider using virtual tours too. Here are the things that you might be missing out on if you still refuse to take advantage of a virtual showing service for your property management business:

1. Wider Audience Reach

Without virtual tours, your properties remain hidden from a vast pool of potential tenants. Virtual tours allow anyone, anywhere, to explore your listings, which is crucial in today’s digital world.

Global Reach

  • International Prospects: Virtual tours attract international clients, such as expatriates and students, who cannot visit in person.
  • Around-the-Clock Access: Home shoppers can view properties at their convenience, day or night, without the limitations of scheduled showings.

Accessibility for All

Virtual tours are accessible 24/7, allowing prospective tenants to view properties at their convenience. This flexibility is crucial for reaching a wider audience and ensuring that no potential tenant is left out.

2. Competitive Advantage

Virtual tours help your listings to stand out and attract more attention. If you resist using this feature, you might find your properties overshadowed by competitors who utilize this technology. Here’s what you’re missing:

Standout Listings

Properties with virtual tours stand out in a crowded market, attracting more attention and interest. This competitive edge can lead to higher occupancy rates and reduced vacancy periods.          

Modern Appeal

  • Tech-Savvy Attraction: Virtual tours appeal to modern rental prospects who value digital solutions, making your properties more attractive to a tech-savvy demographic.
  • Innovation Showcase: Offering virtual tours demonstrates that your property management business is innovative and forward-thinking.      

3. Boost Engagement and Interest

get better engagement by using a virtual showing showing for your property management business

Prospective tenants engage more with properties that offer virtual tours. Without this feature, your listings might fail to capture their interest fully.

Interactive Experience

  • Longer Viewing Times: Virtual tours keep viewers engaged for longer, allowing them to explore every detail.
  • Higher Inquiries: Properties with virtual tours receive more inquiries as potential tenants feel more confident about what they are seeing.

Improved Engagement

  • Increased Interest: Properties with virtual tours often generate more interest and engagement, leading to higher inquiry rates and faster leasing decisions.
  • Comprehensive Exploration: Prospects can explore every aspect of a property, from layout to specific features, increasing their interest and attachment.

4. Cost and Time Efficiency

Your competitors who are using virtual tours have streamlined their property viewing process, leading to significant savings. Without adapting to this change, you might be spending more time and money than necessary. Here’s how our Virtual Showing Service can save you time and money:

Time Savings

  • Reduced Showings: Virtual tours reduce the need for numerous on-site showings, saving time for both property managers and potential tenants.
  • Quick Decisions: Prospects can make decisions faster after viewing a virtual tour, speeding up the leasing process.

Cost Savings

  • Operational Efficiency: Less need for on-site staff and fewer expenses related to property preparations for showings.
  • Marketing Budget: Virtual tours can be shared online, reducing the need for traditional marketing materials.

5. Better Owner Retention

Owners today expect modern marketing techniques that showcase their properties in the best possible way. A virtual showing service is a crucial part of this strategy. By not offering this feature, you miss out on a powerful tool that enhances owner satisfaction and retention. Here’s what you’re missing:

Increased Owner Satisfaction

Without virtual tours, property owners miss the transparency and efficiency they crave. They won't see their properties presented in the best light, potentially leading to dissatisfaction.

Higher Occupancy Rates

Failing to use virtual tours might result in lower occupancy rates and longer vacancy periods. Owners could lose confidence in your ability to market their properties effectively and resort to other management companies that can.

Stronger Client Relationships

Virtual tours show your commitment to innovation and excellence. Effective use of virtual tours can impress property owners. It shows you are using cutting-edge marketing techniques to minimize market time and maximize exposure. 6. Improved Tenant Experience

6. Screening Efficiency

Virtual tours can help in the tenant screening process, ensuring that you attract serious and interested prospects.

Pre-Screening Benefits

  • Qualified Leads: Virtual tours attract more qualified leads who are genuinely interested in the property.
  • Less Wasted Time: Property managers can focus on serious inquiries, reducing the time spent on less promising leads.

Transparency

  • Detailed Viewing: Prospective tenants get a thorough view of the property, leading to fewer surprises and complaints later on.
  • Accurate Representation: Virtual tours offer an accurate representation of the property, aligning tenant expectations with reality.
  • Informed Decisions: Potential renters can make more informed decisions with a comprehensive view of the property.

Stay Ahead of the Game With Our Virtual Showing Service Today!  

Don't miss out on the opportunity to transform your property listings. Join the ranks of successful property managers who utilize virtual tours to widen their market reach, enhance property appeal, and streamline the leasing process. Schedule a demo to get started with our Virtual Showing Service today and stay ahead of the game!

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