Virtual showings have become an essential tool in property management, and it’s easy to see why. They can help you save time, make your listings stand out, and help you connect with more serious prospects.
But here’s where a lot of property managers hesitate: they think virtual showings require a complicated, high-tech setup.
The truth is, they actually don’t. In fact, you probably already have everything you need to create an effective virtual tour.
Let’s break down how you can get started—and why virtual showings might just become your favorite property management tool.
Why Virtual Showings Are More Than Just a Trend
Virtual showings aren’t just convenient—they’re a powerful way to showcase properties while helping you focus on the most serious prospects. By allowing people to tour a space online before booking an in-person visit, you’ll find that only the most qualified leads come through your door.
Think about it:
- Expanded reach: Showcase your properties to prospects anywhere in the world.
- Time saved: Prospects who aren’t a fit won’t book a visit, freeing you up to spend more time on what really matters.
- Stand out in the market: Virtual tours add a modern touch to your listings, making them more appealing and memorable.
- 24/7 Availability: Prospective renters can get an intimate feel of the space on their schedule—even at 2 AM.
With virtual showings, you’re not just showcasing a property—you’re streamlining your entire process.
What You Actually Need to Get Started
A fancy camera crew, huge lighting setups, and a load of editing software. That’s often what comes to mind when we think of professional virtual tours. But guess what? You can start without all that. In fact, you probably already have what it takes such as:
- A smartphone: Your phone’s camera is likely more than capable of capturing clear, high-quality video.
- Good lighting: Open up the curtains, switch on a few lamps, and rely on natural daylight whenever possible. Good lighting goes a long way in highlighting a space’s best features.
- A steady hand: A smooth, steady walkthrough will keep viewers focused on the space. If shaky footage is a concern, a simple tripod is a great addition.
Ultimately, the only truly essential piece of “equipment” is you—because if you’re working with the right virtual showing provider like VirtuallyinCredible, the smooth editing can be taken care of by our team.
Why Presentation Matters
Virtual showings work best when they’re genuine and thoughtful. It’s not just about the visuals; it’s about how you guide prospects through the experience.
Here are three simple things to focus on:
- Highlight the essentials: Emphasize the layout, unique features, and nearby amenities without going overboard. A clear, concise tour makes it easier for prospects to picture themselves in the space.
- Be real: Highlight the best features, but don’t shy away from showing the property as it is. This builds trust and helps prospects make informed decisions.
- Keep it welcoming: A friendly, approachable tone can make all the difference in helping prospects feel at ease.
Remember, the goal is to make viewers feel like they’re already halfway to being at home.
Want to Take It to the Next Level?
If you’re feeling ambitious, there are simple ways to enhance your virtual showings once you’ve got the basics down. For instance, you could invest in an affordable clip-on microphone for clearer audio, explore 360° cameras for immersive tours, or upgrade your lighting with a few portable LED panels to brighten up tricky spaces.
But here’s the thing: none of these are necessary to get started. They’re nice add-ons if you decide to scale up your virtual showings down the road.
Too Busy? We’ve Got You Covered
We understand—your time is valuable. That’s why we make it easy for you. Here’s how:
- Expert Guidance: We offer free training to show you how to capture footage that highlights your property’s best features.
- Polished Production: Send us your video and we’ll transform it into a seamless, professional tour.
- Our We-Do-It-For-You-Solution: Prefer to skip filming altogether? No problem. We generate virtual tours using the information from your listing—no extra work for you or your team.
- Effortless Hosting: We take care of the tech side so you can easily share your virtual tour with prospects.
- Support When You Need It: Whether you’re new to virtual tours or have a last-minute question, our team is here to help.
We make it easy to incorporate virtual showings into your process, so you can focus on what you do best: managing properties and serving your clients.
Don’t Overthink It—Just Start
Virtual showings don’t require a big investment or a lot of time to deliver big results. And if you need help to get started? That’s exactly what VirtuallyinCredible is here for. Don't delay. Take the first step now. Book a demo to get started!