Property management virtual tours enable potential renters to explore a home from the comfort of their own living room, providing a convenient and immediate sense of the space. In fact, 87% more views are reported for listings with a virtual home tour and 89% of people say watching videos has influenced their buying decisions.
Don’t want to get left behind? Make virtual tours a key tool in your property marketing strategy, significantly widening your pool of prospective tenants. This is particularly crucial for reaching out to those who may be relocating from a distance or anyone with a busy schedule who finds it hard to arrange an in-person visit.
How can I improve my virtual tour, you might ask? Let us share with you 5 tips for successfully showing your property virtually below!
Plan Your Route
Just like an in-house tour, your virtual showing should have a natural flow. It requires a thoughtful sequence that guides viewers naturally from one area to the next.
Before you begin, map out the path you'll follow, ensuring it highlights the property's best features. Start at the entrance and lead viewers through the living spaces, kitchen, bedrooms, and other key areas. As you transition from room to room, open cabinets, showcase closets and point out unique elements like built-in shelving or high-end appliances.
This structured yet exploratory approach makes potential renters feel as if they are moving through the home themselves. Make sure to linger a few moments in each significant space to discuss its features and benefits, ensuring viewers can fully appreciate what makes each room special. This will help viewers feel as though they're walking through the property themselves.
Light It Right
Lighting can make or break your virtual showing. Too dark, and details get lost; too bright, and your space might look unwelcoming. Open curtains to let in natural light and turn on interior lights to eliminate shadows. A practice run can help you spot and fix any lighting issues before the actual showing.
Stage for Success
Staging isn't just for in-person showings; it's crucial for virtual tours too. Simple additions like fresh flowers or art can enhance the appeal of your space. Before you start recording, arrange furniture to maximize space and showcase the best features of your property. These small touches can significantly affect how potential tenants perceive the unit.
Engage with Your Audience
Engagement is key. When recording, speak as if you're talking to someone right there with you. Keep your tone clear, friendly, and welcoming. Highlight what makes living at the property a great choice—point out how convenient the location is, the peacefulness of the neighborhood, or the great local spots for dining and recreation.
Also, always ensure your contact information is easy to find so potential tenants can quickly get in touch for more details or to start the leasing process. This personalized approach helps viewers connect with the property and envision themselves living there.
Optimize Your Property Management Virtual Tours
Capturing a great virtual tour is just the beginning. If your video isn’t properly optimized, all that effort might not reach your intended audience.
Optimizing a virtual tour is crucial but can be quite challenging for those who have no experience in doing it. Luckily, you need not tackle this task alone. You can leave all your virtual showing service needs to VirtuallyinCredible.
We can edit and optimize your virtual tours for you, significantly increasing their effectiveness in attracting potential renters. This will not only improve the overall presentation but also reinforce the professionalism of your service, building trust with your audience.
Promote Your Video Across Multiple Platforms
Once your virtual tour video is ready, the next step is to get it seen by as many potential renters as possible. Start by posting it on social media platforms like Facebook, Instagram, and especially YouTube, which has a massive audience of over 2 billion users.
Sharing your video across these platforms increases its visibility and reach. Don’t forget to include it on your website too; this allows potential renters to easily access the tour directly from your listings.
Ready to Invest in Immersive Property Management Virtual Tours?
A virtual tour is more than just a visual presentation; it's a tool that allows prospective tenants to visit your property from anywhere, at any time. If you want to offer your potential tenants immersive property management virtual tours, VirtuallyinCredible is the name that you can trust. Check out our free training and if you’re ready to start, simply book a demo with us today!