Adding a short company introduction video to your website can have multiple benefits.
- Build trust – Potential clients can see the person they will be dealing with, and this adds a level of trust to the relationship. They may feel more comfortable handing over their investment property management to you vs a “faceless” company. This is especially true for out-of-town owners.
- Highlight Your Point of Difference – Here’s your opportunity to shine! In 30 seconds explain what makes you different from everyone else. Cue your elevator speech as you only have a brief moment to make an impression.
- SEO Benefits – A well-optimized video has SEO benefits for your website,
and Google likes to see you using different forms of media across your site. - Capture Your Company’s Personality You want to be unique and stand apart from your competition in a sea of similar template websites. A well-scripted, professionally-shot company introduction video brings your company to life.
- Agent/Property Management Profiles
- Informative videos on specific topics. For example, a video explaining how you market and advertise available rentals.
- Video newsletter explaining new policy changes.
- And anything else your creative mind can think up
Fantastic example of a company introduction video
A company introduction video should be a priority goal, but why stop there?
There are limitless opportunities to use optimized video on your website.