The "Credible Business Series"
The Future of Leasing: Why Authenticity and Customization are ShowingHero's Secret Weapons
In the fast-paced world of property management, the leasing process has historically been a manual "head-against-the-wall" experience. From endless phone tag to the logistical nightmare of manual follow-ups, the friction was undeniable.
In the latest episode of the Credible Business Series, Megan sat down with Frank Holleman, Co-Founder and CEO of ShowingHero, to discuss how a company born out of property management pain is redefining the leasing experience through automation, human connectivity, and the next frontier: AI.
Born from "Property Manager Pain"
One of the most compelling aspects of ShowingHero is its origin story. Unlike many software solutions built by outside tech firms, ShowingHero was co-founded by active property managers who were "living the pain" daily.
As Frank explains, the co-founders originally built the tool to solve their own internal bottlenecks. It wasn't just a business idea; it was a survival tactic. This deep-rooted understanding of the industry is exactly who they serve and why they do what they do.
Takeaway: The most credible businesses are those that test their product on themselves first. Because they lived the "curse" of trial and error within their own portfolios, the resulting software wasn't just a theory - it was a proven solution.
Customization vs. The "Cookie Cutter" Trap
In an industry where no two property management businesses are set up the same way, a "one-size-fits-all" software is a recipe for failure. This is exactly why customers choose ShowingHero over the competition.
Diagnostic Experience: ShowingHero operates as a "diagnostic" partner, looking at a business's specific silos to build a custom playbook.
The Pivot Power: Because the software is modular, companies can add or subtract elements - like self-tours or specific pre-screening questions - as they grow.
The Next Frontier: ShowingHero AI
In 2026, the demand for instant information is at an all-time high. Prospects don't want to wait until 9:00 AM to ask if a property allows dogs; they want an answer at 1:00AM.
While the AI handles the data, Frank emphasizes the human element remains at the core of the tech. Behind every line of code is a team focused on making the user experience feel natural.
ShowingHero's AI is integrated directly into the client's specific data. It can hold a real-time conversation via phone call or text, reading through actual listings to provide human-like answers instantly.
Being "Real" as a Competitive Advantage
In a world saturated with AI-generated facades, Frank believes authenticity is the ultimate key to credibility. He shares his personal philosophy on what it actually means to be a "credible" partner in today's market.
Frank's approach to growth is simple:
Conclusion: The Human-Led Future
As we move further into the era of total automation, ShowingHero is doubling down on the human connection. By utilizing automation to handle the "pointless" administrative tasks, property managers are freed up to do what they do best: solve problems and build relationships.
