“Will adding a ‘sales’ video to my website increase conversion rates?” This is a question I’m asked all the time. The answer? Video increases conversion rates! Rather than quote statistics from noted authors and webmasters, let me share my personal experience. Four months ago I added videos to both the main page and landing page […]
Search Engine Optimization
The Power of Words
The best messages are simple, yet powerfully delivered. Sometimes less is more in our marketing. It’s no wonder this video ‘went viral’ with more than 4 million views, likely bringing a lot of attention and business to the company that produced it. Can we as real estate professionals impact our viewers this same way? Stay […]
Do I Need Videos on my Real Estate Website?
Video used to be little more than a ‘nice extra touch’ for people who could afford to produce and host them. YouTube’s changing that. Videos are now a MUST for any business concerned with SEO (search engine optimization), conversion rates and brand identification. Watch this short video to learn why YOU need videos and unedited […]
Are Video Tour Views the Same as Showings?
I noticed an interesting thing in my YouTube account today.
There’s a graph that shows the number of times someone watched one of my video tours. Over the past two weeks, that number was an average of