Using Video To Improve SEOSeptember 6, 2017 By Todd BreenI have consistently preached for years that video can really give your site a SEO boost. Take a few minutes to read the article “Does Search Engine Optimization Even Matter?” Marcus Sheridan from Sales Lion explains how they have started encouraging their clients to use video to improve their search rankings, and he offers 5 […]
Raising the Bar in Property Management and Turning Industry Standards on the HeadJune 6, 2017 By Todd BreenWhere do we even begin? Talk about setting yourself apart from the competition. Melbourne Real Estate has gone above and beyond just “implementing video” and is giving the people what they want! Back in May 2012, these guys started using our services to aid them in implementing promotional videos and video walkthrough tours for their […]
Three Ways to Prepare for Leasing SeasonJune 2, 2017 By Todd BreenWho is handling your leasing calls and what else are they responsible for? If your staff is responsible for administration work, screening tenants and showing your vacancies, something important is going to be thrown on the back burner when call volume goes up. I recently “secret shopped” the leasing lines of property management companies across […]
5 Ways You’ll Lose a Qualified Prospective TenantMay 31, 2017 By Todd BreenHaving the Prospect “Request More Information” Upon Inquiry If your prospects’ only option is to fill out a form and leave an email and phone number when they are interested in a property, they’re very likely to move forward with their search elsewhere. Even if they do fill out their information, there are no assurances […]
Biggest Killers of Time Management and Morale in Property ManagementMay 30, 2017 By Todd BreenWe talked to Kyle from SGI Property Management, and asked him what differences he saw at SGI’s office when they found a more efficient system for handling leasing. Q:What was it like when you did your leasing process completely in-house? A: It was hectic. We had a fair amount of staff and a fair amount […]
Stop Spending So Much On AdwordsMay 24, 2017 By Todd BreenKyle from SGI Property Management discusses how he reduced his need for Adwords. Q: How much has your company spent on cost per click/customer acquisition costs? A: Big picture, over time it has been at least 3 quarters of a million. Our cost for one customer has been as high as $1,500. Q: Now you’ve […]
